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Resources | Google Ads Guides & Selection Advice
Plain-language guides to choosing a Google Ads agency: pricing models compared, contract terms to demand, and the red flags of wasted spend.
How to Choose a Google Ads Agency
Five criteria separate agencies that grow accounts from ones that drain them: specialization, account ownership, pricing model, me
Google Ads Agency Pricing Models
Percent of spend, flat retainer, performance fees: what each Google Ads pricing model rewards, where incentives break, and how to
Account Ownership & Contract Terms
Who should own your Google Ads account? You. The five assets to keep in your name, the contract clauses that trap you, and a 10-mi
What Good Google Ads Management Looks Like
Good Google Ads management is checkable: verified tracking before spend, the right campaign types, tROAS bidding and landing pages
Red Flags & Garbage Spend
Seven red flags that show where a Google Ads account leaks budget, from broad match defaults to PMax overlap, plus a 20-minute sel
Five guides, in the order a smart buyer asks the questions
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Start Here
How do I choose a Google Ads agency at all?
The full selection framework: how the agency is paid, who owns the account, what its method is, and whether the spend shows red flags. Each guide below settles one of these.
Guide 1 of 5 · The pillar Start with the selection guide -
Pricing Models
What should this cost, and whose incentives does my fee create?
Flat retainer vs percentage of spend, in plain language. Your fee structure decides whether your agency earns more when you spend more.
Guide 2 of 5 · Settles the money question Compare flat retainer vs percentage-of-spend pricing -
Ownership & Contracts
What do I legally keep if I leave?
Your ad account, your data, your exit. The contract terms to demand in writing so a breakup never costs you your campaign history.
Guide 3 of 5 · Settles what you keep Know what to keep before you sign -
The MaxV™ Benchmark
How do I judge the actual work?
What good Google Ads management looks like month to month, measured against the MaxV™ benchmark: qualified lead value over raw volume.
Guide 4 of 5 · Settles the quality bar See the management benchmark -
Red Flags
Is my current account leaking money?
How to audit your own account for garbage spend: the red flags that show where budget is leaking right now, before you pay for another month of it.
Guide 5 of 5 · Settles whether to act Run the red-flag audit on your account
Why It Holds Up
An agency only publishes the checklist it can pass
Before you hire any Google Ads agency, check three things: who owns the ad account, how the fee is structured, and whether the agency can name its method. These guides are credible because we grade ourselves by them in public. Our pricing and contract terms are published on our Our Model page, and the quality benchmark is the documented MaxV™ method.
Impeccable service, great integrity.
Run the checklist on us first
- Who owns the account? You do. No contract, and your account stays yours.
- How is the fee structured? A flat retainer, with the terms published on Our Model.
- Can the agency name its method? Yes: MaxV™, documented on its own page.
- What backs the expertise? Current Google Partner status, stated plainly, with no inflated tiers.
The Same Standard, Held for Over Ten Years
IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act.
Next Step
Run the red-flag checklist on your own account, free
Reading about garbage spend is step one. Step two is having a current Google Partner apply the same checklist to your actual account and show you where the budget leaks. It costs nothing.
Get my free Google Ads auditFlat retainer · no contract · you keep your account either way