Google Ads · Trainers & Coaches
Google Ads That Book Qualified Discovery Calls, Not Freebie Hunters
The MaxV™ methodology trains Google on what a real client looks like. Enhanced Conversions tracks your booked calls and enrolments, tROAS bidding chases them, and dedicated program landing pages (included in your retainer) convert them. Built for trainers, coaches and training businesses.
Flat retainer · no contract · the consultation costs nothing
Google Partner (current)Why Cheap Leads Go Nowhere
Count form fills, and Google finds you freebie hunters
Google Ads optimizes toward whatever conversion you measure. Count every download and contact form as a win, and the algorithm learns to find more people who grab the freebie and vanish. Measure booked discovery calls and enrolments instead, and the same budget starts buying people ready to invest in a high-ticket program.
Our Google Ads landing pages perform much better since we started working with them.
How the signal changes, in order
- Enhanced Conversions, set up through GA4 and GTM, tracks booked calls and enrolments instead of raw form fills
- tROAS bidding tells Google to chase the visitors who look like your real clients
- Dedicated program landing pages convert that paid traffic, built inside the retainer
- [CONTENT NEEDED: one-line description of the Evio platform's role on lead-gen accounts]
The MaxV™ Method
MaxV™ applied to your training business: from click to enrolment
Four steps that point Google's algorithm at booked discovery calls and program sign-ups instead of raw form fills. Here is what happens to your account, in order.
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Your tracking learns what a real client looks like
You define the actions that actually lead to revenue, a booked discovery call or a program sign-up. We wire those into GA4 and Google Tag Manager with Enhanced Conversions, so they become the signal your campaigns optimize on, not page views or downloads.
→ Google starts counting buyers, not browsers -
Each program gets its own landing page
Your certification, cohort or coaching offer lands on a dedicated page built for paid traffic and CRO-tested as part of the retainer. It is inside the methodology, never a separate line item, so your campaigns and your pages improve as one system.
→ the same clicks book more calls -
Your campaign mix matches how people buy training
Search captures high-intent program queries. Demand Gen warms the audiences still researching certifications and coaching. Performance Max joins the mix where your volume supports it. Each channel gets a job, and budget follows performance.
→ you show up at every stage of the enrolment decision -
Bids get tuned to lead quality and program value
With booked calls and enrolments as the conversion signal, target ROAS and value-based bidding chase the leads that match your program economics. A high-ticket cohort and a short workshop are no longer bid the same way.
→ spend concentrates on the leads that enrol
Use case · Trainers, coaches & training firms
Built for the Way Training Businesses Sell
Corporate training firms & certification programs
B2B training deals close on booked calls with multiple stakeholders, so MaxV™ makes the call the conversion. Enhanced Conversions feeds it back to Google, and Search campaigns target the high-intent queries decision-makers actually type. For certification and professional development programs running on cohort deadlines, Demand Gen warms the research audience ahead of each intake, and spend ramps up before the deadline and drops after it, with no contract forcing it to keep running.
Coaching practices, course academies & trade schools
A high-ticket coaching practice lives on the discovery call, so tROAS bidding weights each booked call by program value instead of treating every form fill the same. Course academies and trade schools sell in enrolment cycles, so each program gets its own dedicated landing page, built inside the retainer, and a flat fee that stays flat whether you are in launch mode or paused between intakes.
Who it fits
Best for training and coaching businesses that sell high-ticket programs through discovery calls or enrolment windows. If you generate leads in another sector, such as clinics, professional services or B2B industry, start with the full MaxV™ lead generation methodology on the parent hub instead.
Measured result
[CONTENT NEEDED][CONTENT NEEDED: one trainer, coach or education client case with program type and a one-line result, such as cost per booked call or enrolment lift.]
Until then, cross-niche and clearly labelled as such: Entreprises MST and Pretech each tripled qualified leads on the same booked-call signal (operator-verified).
Proof · Qualified-Lead Results
The same qualified-lead method, verified across niches
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Entreprises MST
3×
Qualified leads tripled once booked sales conversations, not form fills, became the optimization signal.
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Pretech
3×
Qualified leads tripled with the same signal-quality approach. Leads worth following up on, not raw volume.
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Comairco
−39%
Cost per qualified lead. Every dollar of budget bought more real prospects, not cheaper form fills.
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Trainer / coach case
[CONTENT NEEDED]
[CONTENT NEEDED: trainer, coach or education client case with name, program type and one-line result such as cost per booked call or enrolments]
Cross-niche lead generation results, operator-verified and approved for public naming. Same qualified-lead methodology your enrolment funnel would run on.
Proof · The Landing Pages, From the Client's Side
Our Google Ads landing pages perform much better since we started working with them. Professional, responsive and highly competent team.
Context
- What she is describing
- The dedicated program landing pages built inside the retainer, the conversion step of the MaxV™ methodology.
- Why it matters
- If your current site does not convert paid traffic, the pages that do are part of the engagement, not an extra invoice.
- The follow-through
- Another client, Robert Ste-Marie, writes in a translated Google review: "IMG Media has supported us for over 10 years, impeccable service, great integrity."
Compare The Fee Models
Two fee models. Only one fits enrolment seasons.
Training businesses do not spend evenly. Budget surges before a cohort opens and drops between intakes. With a flat retainer and no contract, your ad spend flexes with your enrolment calendar while your agency fee stays put. With a percentage-of-spend fee, every launch costs you twice. Compare the two before you sign anything.
| The question to askdecision criterion | Percentage-of-spend agencyfee scales with your budget | IMG Mediaflat retainer · no contract |
|---|---|---|
| What is the agency paid on? | A cut of your ad spend. The fee grows with the budget, whether enrolments come in or not. | A flat monthly retainer. The fee is the same number whether you spend more or less that month. |
| What happens when you scale up for a launch? | Doubling spend for an intake window also raises the agency fee, on top of the extra media cost. | Spend flexes up for the launch, the retainer does not move. Every added dollar buys ads, not fees.Built for cohort launch cycles |
| Who benefits when the budget grows? | The model earns more when you spend more, so bigger budgets are always on the table. | Nobody but you. We earn nothing extra from a bigger budget, so spend rises only when booked discovery calls justify it.No incentive to push spend |
| What about landing pages for your programs? | Often out of scope, or quoted as a separate project on top of management fees. | Dedicated program landing pages are built and improved inside the retainer, not sold separately.Included in the flat retainer |
| What happens in your slow season? | Multi-month contracts are common, so you can end up paying through the months you are not enrolling. | No contract. Scale down or step away between intakes, come back when the next cohort opens. We re-earn the file every month.Flexes with your enrolment calendar |
| Is the team certified on the platform? | Credentials vary. Ask to see a current one before you commit. | Current Google Partner. Independent on the fee model, certified on the platform. |
The decisive line for a training business: your ad spend should follow your enrolment calendar, and your agency fee should not follow your ad spend. Full pricing and terms are laid out in our flat retainer model.
Before You Book a Call
Straight answers on Google Ads for high-ticket programs
Does Google Ads actually work for a $3k+ coaching program, or will the cost per click eat me alive?
It works because the math runs on program value, not click price. When one enrolment is worth thousands of dollars, an expensive click is irrelevant if it comes from a real prospect. Under the MaxV™ methodology, Enhanced Conversions assigns a value to each booked call and enrolment, and tROAS bidding spends your budget chasing that value instead of chasing cheap clicks.
How do you stop freebie hunters from eating my budget?
By changing what Google counts as a conversion. The algorithm finds more of whatever you measure, so if it learns from form fills, it finds form fillers. Your campaigns report booked discovery calls and enrolments back to Google through GA4, GTM and Enhanced Conversions, so the system learns what a paying client looks like and targets more people like them.
Do I need a new website before campaigns can launch?
No. Dedicated landing pages for each program are built within the flat retainer, not sold as a separate service. Your existing site stays as it is. Pages and campaigns are then optimized as one system, so the page that receives the click is built for the person who made it.
What budget makes sense to start with?
Enough to generate the conversion data that value-based bidding needs, which depends on your program price, your market's cost per click and what a booked call should cost you. There is no universal number, and a figure invented before seeing your funnel would be a guess. The free consultation works that math out for your specific program before you commit a dollar of ad spend.
How fast do qualified calls start showing up?
Search campaigns target people already looking for your kind of program, so qualified calls can come from the earliest clicks. What improves over time is efficiency: as Enhanced Conversions feeds booked-call data back into tROAS bidding, the algorithm gets sharper about who it puts your ads in front of, and the cost of each qualified call trends down rather than up.
My enrolment is seasonal. Can I scale down between cohorts?
Yes. The flat retainer comes with no contract, so you can push spend up for a cohort launch and pull it back between intakes without your agency fee inflating alongside it. That model has to re-earn your business every month, which is exactly the point. Meet the team behind it.
Get a custom quote, plus a straight read on your account
Before you commit to anything, you get a concrete look at what Google is learning from your conversion signals and where spend leaks toward freebie hunters instead of booked discovery calls. Built for trainers, coaches and training businesses.
Nathanaël is very professional and his approach is sharply focused on the results you expect.You'll speak with a partner. Google Partner agency, flat retainer, no contract.
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