Our Model · Pricing & Policies
Flat Retainer. No Contract. You Own Everything.
You pay a flat monthly fee, never a percentage of your ad spend. You keep your Google Ads account, your data, and the right to leave any month. You pay Google directly for every click. The only thing holding clients here is performance.
One call · a fixed written quote · no contract on the other side
Google Partner — current · 5-star Google reviewsFlat Retainer vs. % of Spend
Who profits when your budget grows?
IMG Media charges a flat monthly retainer instead of a percentage of ad spend, so the agency earns nothing extra when your budget increases. That one billing choice decides whose side the agency's math is on. Row by row, here is what each model does to your account.
| The question to askdecision criterion | % of spend billingfee tied to your ad budget | IMG Mediaflat retainer · no contract |
|---|---|---|
| Who earns more when your budget grows? | The agency. The fee is a percentage of spend, so every extra ad dollar raises their invoice automatically, results or not. | Only you. The retainer is a fixed monthly amount. A bigger budget adds nothing to our fee. |
| What keeps the agency working? | Spend growth. Recommending a bigger budget is the fastest way to grow the agency's own revenue. | Efficiency. With no contract holding you, lower cost per qualified lead and higher ROAS are the only reasons you stay.The mechanism · efficiency is the retention plan |
| What if you want to leave? | Check the agreement. Multi-month terms and exit conditions are common in agency contracts. | Leave any month. No contract, no penalty, no exit negotiation.Policy 1 · month to month, no contract |
| Who owns the ad account and data? | It varies. When the agency holds the account, your campaign history and data stay behind if you go. | You do. The Google Ads account, every campaign and all its history are yours, permanently.Policy 2 · you own your account |
| Where does your click money go? | Often through the agency invoice, where a media markup can sit between you and Google. | Straight to Google. You pay for clicks directly and see every dollar in your own billing, with zero markup.Policy 3 · pay Google directly, no markup |
| How do you get a price? | A percentage formula. Your fee is whatever your spend tier dictates, and it moves whenever your budget does. | One discovery call produces a fixed written quote, scoped to your account, before you commit to anything. |
This is not a swipe at any one agency. It is the structural math of two fee models: when the fee is a percentage, budget growth pays the agency; when the fee is flat and there is no contract, only performance does. Every policy behind that claim is detailed on this page.
Your Protections
Three policies that keep you in control of your account
No contract, you own your Google Ads account, and you pay Google directly for every click. Three policies that remove lock-in, data hostage and hidden margin from the deal.
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Leave any month, without penalty
There is no contract. You stay month to month, and the moment the numbers stop justifying the retainer, you walk. No exit fee, no notice period buried in fine print.
When leaving costs nothing, staying is the verdict: clients like Robert Ste-Marie have stayed for more than 10 years with nothing binding them.
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Your account, history and data are yours forever
The Google Ads account sits in your name, not ours. If you ever leave, every campaign, every conversion record and every year of history leaves with you.
Standing policy on every account we manage. Your access is never the bargaining chip.
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Your click spend goes straight to Google, zero markup
You pay Google directly for clicks. Not one dollar of media passes through us, so there is no hidden margin between your budget and your results.
Every dollar of click spend shows in your own Google billing, so you can check the math any day you like.
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No Contract. Free to Leave Any Month. He Stayed Ten Years.
IMG Media has supported us for over 10 years. Impeccable service, great integrity, always listening and always ready to act. We highly recommend them!
Proof · Named Client Results
What aligned incentives produce
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Comairco · HVAC
−39%
Cost per qualified lead, down 39%. Qualified leads, not raw clicks, are what a flat-fee agency gets judged on.
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Beautysense · beauty eCommerce
+300%
ROAS up more than 300%. Every dollar of that growth stayed with the client, none of it became an agency percentage.
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Hitchweb · auto-parts eCommerce
+25%
Revenue up 25% year over year. A client free to leave any month, and still here.
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All figures operator-verified and approved for public naming by each client. When the retainer is flat and there is no contract, efficiency like this is the only thing that keeps an account. [CONTENT NEEDED — client logo files for Comairco, Beautysense, Hitchweb]
Scope of the Retainer
One monthly number covers your whole Google Ads operation
Your flat retainer buys full Google Ads management, end to end: campaign management, bidding strategy, conversion tracking, and the landing pages your paid traffic lands on, all run inside the MaxV™ methodology. To be equally clear about what it is not: this is not SEO, not social ads, and not a standalone CRO service. One scope, one number, no add-on surprises.
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Inside the retainer, in order
- Search, Performance Max and Demand Gen campaigns, managed end to end
- tROAS bidding strategy tuned to your account
- GA4, Google Tag Manager and Enhanced Conversions tracking
- Landing-page optimization for your paid traffic, built inside MaxV™
Pricing & Policies
How your retainer is set
Your retainer is a flat monthly fee scoped to your account's complexity, never to your ad spend. That is why you won't find a rate table here: a generic price for a non-generic account would mislead you. What you get instead is a fixed number in writing, from one discovery call, before you commit to anything.
The model, in three facts
- One flat monthly retainer. Your fee stays the same when your ad budget grows.
- No contract. The mandate is month to month, so it has to be re-earned every month.
- You own your Google Ads account and its data, and you pay Google directly for every click. No markup.
If you've been burned by a locked-in agency deal, this is the model built for you. [CONTENT NEEDED — confirm whether a starting-from retainer figure may be published]
How you get your number
- A discovery call maps your account's complexity: campaigns, tracking state, lead flow.
- Your retainer is scoped to that complexity, not to how much you spend on ads.
- You receive a fixed quote in writing before committing to anything. No contract follows it either.
[CONTENT NEEDED — exact factors that scale the retainer, operator-confirmed]
Before You Book a Call
Pricing and policy questions, answered straight
What happens if I decide to leave?
Everything stays with you: the Google Ads account, the campaigns, the conversion history and the data. There is no contract, so there is no exit penalty and no notice period to buy out. You simply stop paying the retainer and keep an account you already own.
Does my fee go up when my ad budget goes up?
No. The retainer is set by the scope of the work, not by your ad spend. You can grow your budget without growing the agency fee, which is the whole point of the model.
Do you mark up my media spend?
No. You pay Google directly for every click, through your own billing. There is no markup and no hidden margin sitting between you and the platform.
What exactly does the retainer cover?
Google Ads only: Search, Performance Max and Demand Gen campaigns, plus conversion tracking and landing pages for paid traffic under the MaxV™ methodology. It does not include SEO or social ads. One channel, run end to end.
Is there a minimum ad spend, and how long does onboarding take?
[CONTENT NEEDED: confirm whether a minimum monthly ad spend or retainer threshold applies to be a good fit, and the typical onboarding timeline.]
Are you a certified Google partner?
Yes. IMG Media is a current Google Partner agency. Meet the team behind the model at about us.
Next Step
Get a fixed number before you commit to anything
One discovery call gets you a scoped retainer quote in writing and an honest read on whether your account is a fit. The quote is fixed, not a percentage of your spend. And there is no contract on the other side of it either.
Book my discovery callNo contract · fixed written quote · you own your account either way