Google Ads · Local Retailers
Turn Nearby Searches Into Walk-In Customers
The MaxV™ method pairs local-intent Search and Performance Max with conversion tracking that counts calls, direction requests and quote forms (GA4, Google Tag Manager, Enhanced Conversions), so Google's bidding learns what a real customer is worth to your store.
Flat retainer · no contract · leave whenever you want
Google Partner — currentThe Problem
Why retail clicks die before the door
Without Enhanced Conversions and GA4 events, Google Ads bidding cannot tell a browser from a buyer. Nothing in the account says what a call, a direction request or a quote is worth to your store. So the algorithm chases the cheapest click, and you pay for visitors who were never coming in.
- Budget goes to clicks from people who will never set foot in your store
- Generalist agencies paid on spend optimize for traffic, not store outcomes
- No tracking ties ad dollars to calls, directions or in-store revenue
The MaxV™ method, tuned for store traffic
Four stages, in order: your tracking gets wired to count calls, direction requests and quote forms as store outcomes, then your campaigns, bids and pages all learn from that data.
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Your measurement gets wired before a dollar scales
GA4, Google Tag Manager and Enhanced Conversions are set up to capture what actually matters to your store: phone calls, direction requests and quote form submissions. Until those signals exist, Google's bidding cannot tell a browser from a buyer.
→ Google finally sees what a real customer looks like -
Your campaign mix gets built on local buying intent
Search campaigns capture shoppers already looking for what you sell nearby. Performance Max extends your reach across Maps, YouTube and Display from a single campaign, so you show up wherever local shoppers are deciding.
→ you appear at the moment a nearby shopper is choosing -
Your bids chase customer value, not cheap clicks
Target ROAS bidding is tuned to what a customer is worth to your store, not what a click costs. Budget moves toward the searches and audiences that produce calls, visits and quotes instead of empty traffic.
→ your budget shifts toward the clicks that become customers -
Your clicks land on pages built for paid traffic
Landing pages are part of the methodology, not a separate invoice. Your campaigns and your pages improve as one system. As client Naomi Burney put it, the Google Ads landing pages "perform much better" since working with the team.
→ the same ad spend converts more visitors into store traffic
The campaign mix that puts you on the map
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Win the "near me" moment
Local-intent Search ads catch shoppers typing "near me" and product plus city searches, right when they are ready to visit.
Search, fed by MaxV™ tracking
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One campaign, every local surface
Performance Max puts your storefront across Maps, Shopping surfaces, YouTube and Display, so nearby shoppers discover you wherever they browse.
Performance Max, bid on tROAS
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Get the mix built for your store
A concrete campaign plan and a flat retainer figure, based on your store's numbers. No contract.
Get my campaign mix
Proof · Named Retail Clients
Retail results we can put a name to
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Beautysense · beauty retail
+300%
ROAS growth once value-based bidding knew what a buyer was worth. The same MaxV™ engine this page describes, applied to retail revenue.
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Hitchweb · auto parts retail
+25%
Revenue growth year over year on margin-based tROAS bidding. Growth measured in dollars, not clicks.
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[CONTENT NEEDED — store name, city]
[CONTENT NEEDED]
[CONTENT NEEDED — one in-store metric for a local walk-in retail case: store visits, calls, or in-store revenue lift]
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[CONTENT NEEDED]
[CONTENT NEEDED]
[CONTENT NEEDED — surplus card slot: fill only with an additional operator-verified retail result]
Beautysense and Hitchweb figures are operator-verified and approved for public naming. They are retail-sector results from the MaxV™ engine, not store-visit cases. [CONTENT NEEDED — client logo files for Beautysense and Hitchweb]
Proof · What Retail Owners Hear Back From Customers
Our Google Ads landing pages perform much better since we started working with them.
Context
- Names
- The landing-page leg of the MaxV™ method: pages built for paid traffic, included in the retainer.
- Why it matters
- Clicks only become customers if the page they land on converts. This is the part most ad accounts skip.
- Rating context
- 5.0 Google rating. Another client, Robert Ste-Marie, has stayed with IMG Media for over 10 years, citing impeccable service and great integrity.
Compare the models
Flat retainer, no contract. You keep the leverage.
Before you compare agencies, compare the models they get paid on. Most charge a percentage of your ad spend, so their revenue grows whenever your budget does. IMG Media manages Google Ads on a flat monthly retainer with no long-term contract. Here is what that difference means for your store, row by row.
| The question to askdecision criterion | A typical agency% of ad spend · term contract | IMG Mediaflat retainer · no contract |
|---|---|---|
| How is the fee set? | A percentage of your ad spend. The more you spend, the more the agency earns, whatever happens at your door. | A flat monthly retainer. Your fee stays the same whether your budget is modest or scaling. |
| Who benefits when your budget grows? | The agency, automatically. A bigger budget means a bigger fee, results or not. | You do, or we don't recommend it. More spend only makes sense when the tracking shows your store earning it back.MaxV™ measurement · GA4 · GTM · Enhanced Conversions |
| What gets optimized? | Clicks and raw conversions. A curious browser weighs the same as a buyer at your counter. | Value. Calls, direction requests and quote forms feed tROAS bidding, so budget shifts toward real customers.MaxV™ · tROAS value bidding |
| Who fixes the landing pages? | Often nobody. Pages sit outside the mandate, or come quoted as a separate project. | Included. Pages built for paid traffic are part of the MaxV™ method, not an add-on you pay extra for.MaxV™ · landing pages for paid traffic |
| What keeps the relationship going? | The contract you signed. Once you're committed to a term, the pressure to perform eases. | Results, month after month. With no contract, keeping your store growing is the only way we keep your account.flat retainer · no contract |
| What if you want out? | Read the fine print. Multi-month commitments are common in agency agreements. | Leave any month. Your account, your data and your campaign history stay yours either way. |
This is not a swipe at any one agency. It is the structural difference between fee models: when the fee is flat and there is no contract, performance is the only thing holding the relationship together. The credential stays plain and current: Google Partner. Full details on how our model works.
Local Retail Google Ads, Answered Straight
The questions store owners ask before requesting a quote
Do I need a big ad budget to make this work?
No fixed minimum is hidden in the fine print. IMG Media charges a flat monthly retainer that does not grow with your ad spend, so every extra dollar of budget goes to Google, not to agency commission. [CONTENT NEEDED: typical starting monthly ad-budget guidance the operator is willing to state publicly.]
How do you measure store visits and calls from my ads?
With GA4, Google Tag Manager and Enhanced Conversions. IMG Media tracks calls, direction requests and quote forms as store outcomes, gives each one a value, and feeds those values into target ROAS bidding. Google's algorithm then learns what a real customer is worth to your store, not just what a click costs.
Can you run my campaigns in French and English?
Yes. IMG Media runs Google Ads campaigns in French for Quebec and in English across Canada, so your keywords, ads and landing pages match the language your customers actually search in.
What if it doesn't work for my store?
You leave. IMG Media works with no long-term contract, so you can walk away any month. That structure is deliberate: when performance is the only thing keeping the relationship, your account gets re-earned every month.
Which campaigns will you actually run for my store?
Local-intent Search to capture "near me" and product-plus-city searches, Performance Max to reach nearby shoppers across Google's surfaces, and Demand Gen where it fits your store. Landing pages built for paid traffic are included as part of the MaxV™ method, so pages and campaigns improve as one system.
Who actually manages my account?
The partners themselves: Nathanaël Morin (Partner, Director of Technology) and Martin Genesse (Founder and Strategy Director). Your account is never handed to a junior pool. Meet them at about IMG Media.
Get a quote built on your store's numbers
Before you commit to anything, you get a concrete read on your account: what Google's bidding is learning from your signals, and where your spend leaks before it ever reaches your door. For local retailers across Quebec and Canada.
Nathanaël is very professional and his approach is sharply focused on the results you expect.You'll speak with a partner, not a junior pool. Google Partner agency, flat retainer, no contract.
Ready to get started?
Tell us about your goals and we’ll take it from there — no obligation.
Request a quote